Marketing Leadership Resume Template

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EDUCATION
University of Denver, Denver, CO mo/yr – Present
M.B.A Candidate 2012. Concentration in Marketing, 3.99 G.P.A.
Relevant Courses: Brand Management, International Marketing, Competitive Marketing Strategies
Relevant Activities: Executive Mentor Program Participant, City Trek to San Fransisco
B.S.B.A. – Marketing, 3.7 G.P.A. mo/yr – mo/yr
Relevant Courses: Public Policy and Business, Personal Selling, Public Relations
EXPERIENCE
Johnson & Johnson Lifescan, Denver,                                                              CO   mo/yr – Present
Marketing Intern, Consumer Marketing
-Developing strategy and key recommendations to grow diabetes category by increasing frequency by which consumers test blood glucose
-Identified opportunity to increase tests/day by .02 resulting in $4 million increase in revenue, 0.54% category growth
-Manage core team of 7 LifeScan and advertising agency employees through comprehensive market and clinical research efforts aimed at understanding consumer perspective and relevant scientific data
-Perform analysis on primary and secondary data assessing current levels of test frequency, consumer trends, category growth, market share and competitive activity in sub-segments of Diabetes population
-Provided LifeScan with analysis and interpretation, which assisted in critical decision-making efforts
-Identified opportunity and developed strategy to forge key relationship with major partner that developed integrated marketing campaign leveraging test frequency and Diabetic drugs. Partnership will provide -consumers with more comprehensive care and will provide LifeScan with broader reach to Diabetes population
The Discovery Channel, Silver Spring,                                                       MD mo/yr-mo/yr
Marketing Intern
-Spearheaded comprehensive competitor analysis that tracked marketing trends
-Presented upcoming quarter competitor activity and recommended process improvements to Marketing, Programming and Research
-Managed “Shark Week” sweepstakes from development to implementation, creating firm strategy which drove ratings and revenue through promotion and supervising its execution
-Researched and recommended potential corporate licensing partners for upcoming special “Animal Games” basing proposals on partner company positioning and potential collaboration synergies
-Initiated marketing strategy and developed creative brief for network’s upcoming special on D-Day after researching potential consumer market interest in genre
-Demonstrated leadership and interpersonal skills by effectively communicating and leading team of 4
LEADERSHIP ACTIVITIES
Member, Mu Kappa Tau (Present)
SKILLS
Computer: Proficient in Excel, PowerPoint and Word
Languages: Korean (fluent)
Marketing Leadership Resume Template

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